Frayne Cooke

Frayne Cooke

CEO & Co-Founder

Dad, engineer, entrepreneur Ngāpuhi

About the 

Frayne Cooke

10x tech founder, 5x digital health founder.

Solving the UX of healthcare is a massive challenge, both technically and humanly. Healthcare and design don’t usually go together. It’s an oxymoron 🙄


In 2014 I made my first investment in a healthcare startup. There has been no looking back and I've been all-in on healthcare since. Not because I love healthcare. Quite the opposite, in fact. I joined a revolution - Well Revolution, where we're building the kind of healthcare we want for ourselves, for our families, for everyone.